The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms

Incorporating media richness theory, social presence and apparatgeist the authors used multiple linear regression to explore effect of on stability physician-patient relationships moderating disease complexity response timeliness relationship between stability. The results showed that had a positive relationships. Additionally, both positively affect This research contributes literature concerning selection, e-consultation platforms, relationships; it provides practical guidance for online doctor teams how select appropriate communication forms patient consultations in different situations.